YouTube has almost one-third of the world’s internet users (1.3 billion people) with approximately five (5) billion videos being watched on a daily basis. Need I say more?
The platform was initially used to share short videos to people, but over the years it has successfully transformed to an extremely powerful tool that can used by any individual or business to reach out to a large number of people.
Instead of opting for commercials on more traditional channels like print media, radio or television, several businesses are now turning to the Internet (especially YouTube) which allows you incorporate a more targeted approach to connect with your potential customers. And adding to its appeal, YouTube is relatively easy to use and represents a great platform for stellar communication.
Here are some of the important advantages your business will get by building a strong YouTube presence.
Build Your Brand Awareness and Visibility
Is your business trying to get into a new market with a particular service or product? By making a simple creative video of the product showcasing all its vital solutions, you would be surprised to find many people liking your video, going for your product and making it more visible to your target audience.
Drive Traffic To Your Business Site
By inserting your site’s link into your videos, you can channel the traffic from your YouTube videos to your website. As a result, there is a higher chance of increased sales as there are stronger marketing strategies available on the site.
Also, search engines index these videos and video results are always significantly lesser than text results. This makes it easier for a potential customer to locate your business video via a search.
Low or No Cost Marketing
Conventional marketing campaigns like placing a business advert on television or print media costs a huge amount of money. Fortunately, YouTube allows you to upload your business videos without a charge.
YouTube provides several methods you can use to analyze your viewers and subscribers. It comes with an insight feature that provides you with the statistical data of people viewing your videos. This, alongside the comments and ratings can help you determine whether or not your campaign is effective and to make the necessary changes accordingly.
Tasks Made Easy
Whether you own a small or large business, YouTube can be a lifesaver. When you get so many complaints about the product without sufficient workforce to attend to all these issues, you can simply make a video with comprehensive details that addresses the problem and share on YouTube. This takes a huge load off your chest and makes for a smoother and easier business operations.
When it comes to social media marketing, only a few sites can compete with YouTube. It represents a great platform to showcase your business and building a strong presence can be all you need for a rapid business growth.