With over 320 million users, it is shocking how some social media pundits are still talking about the possible demise of Twitter. The platform has continually proved them wrong and honestly, I do not see it going down anytime soon or ever. For several top businesses, a world without Twitter is simply unimaginable! According to researches every Twitter user is worth at least $118. But even more importantly, a bit over half of Twitter users claimed to have purchased a item they first came in contact with over Twitter, while more than a whooping 81% state that the TV is not as influential on their purchasing decision as Twitter!
With the right approach, Twitter can be a powerful tool for businesses and brands to reach out and stay connected with their employees, business partners and customers. Here are some of the business-boosting benefits provided by Twitter.
Monitor Your Brand’s Progress
With Twitter, it is relatively easy to gather intelligence or find out people’s opinion about your brand. And more importantly, you can make the whole process a lot easier by associating a special hashtag with your business. With this hashtag, you can track anyone who has something to say about you and what they have to say.
By looking through the trending topics you can easily find valuable information and resources about your industry on Twitter. You can also find out the unique trends and events by searching keywords that relates to your company or titles of your most popular pages to know people’s opinion on them. This way you can ensure your business is up to date with the industry trends and also put yourself a cut above the rest.
If you are planning to launch a new product or an existing product into a completely new market, Twitter is a great place to to test the waters! However as the platform is being used by every Tom, Dick and Harry, get ready for some particularly harsh critiques or even comments that are absolutely irrelevant to your purpose.
But if properly done you can still find some useful comments that can go a long way in influencing your next course of action.
Connect With Your Customers
When it comes to communicating with your customers, no platform does it better than Twitter! You can go as far as actively using the platform to respond to customer service issues. This humanizes your brand and highlights your company as transparent, open and social.
Drive Web Traffic
You can direct both your followers and potential customers to your site by including your site link in Tweets. There are several ways to use Twitter in pulling traffic to your site, however it requires a very effective strategy to carve out a positive experience.
The benefits provided by Twitter are numerous and clear. However, success can only be achieved when this powerful platform is used incorporating the right strategies in order to provide a competitive edge. If you don’t have a Twitter account created for your business, then you are a lot to catch up on. It is one of the most popular social networks in the world and could be all you need to achieve that massive business boost you’ve always desired!