Snapchat is unarguably one of the fastest growing apps with more than 100 million active users across the globe, approximately 5 billion video views per day and over 400 million ‘Snaps’ daily. With the remarkable success of this platform, it seems rather shocking to know it was launched only a couple of years ago (2011).
Its massive appeal, especially to the millennials and the younger generation, has ultimately made the app irresistible to several businesses like CNN, National Geographic and Starbucks just to mention a few. And perhaps you’re also considering to hop on it too. Snapchat can help promote your business in numerous ways, let’s take a look at the top benefits of the platform.
Increase Brand Awareness
With millions of active users, it really disappointing to discover only 2% of the population are the businesses present on Snapchat. This is however an encouraging stat for small businesses looking to increase their brand awareness. You get to create a stronger community on the platform before other businesses start to flock in. In other words, the lack of competition gives your business a great chance to take part in the niche as a creative marketing strategy and a way to develop a competitive edge.
Connect With Your Customers
Snapchat is a great platform to increase your customer engagement. With the emergence of face filter, geo filters and more, brands are given a great tool to take their creativity to a whole other level. The more relevant and creative snaps or short videos you can create with your product, company brand and other key identities of your business, the more the engagement and brand awareness your company will get.
You do not need a professional to alter your photos and videos as most social media experts highly recommend original photos which gives the content a more personal feel. However, if you feel the need to make the photo or video nicer, the platform is embedded with enough filters for this purpose. Furthermore, the app is also free for all users so you get to allot your money on other important expenses or projects.
Businesses can make use of the platform to improve on their customer service. Customers can share a snap voicing their concerns and the company can respond to the issue via another snap. This makes it very easy for both the business and customer to interact smoothly and have problems solved.
Aside the benefits stated above, there are also several other ways in which Snapchat can promote your business. However, it is up to you to decide whether or not your business is ready for Snapchat. The level of its effectiveness is largely dependent on how the platform is used. So would you rather tap into one of the fastest growing social networks across the globe or just toss it aside?