With over 10 million unique users, Pinterest is unarguably one of the fastest growing social media networks. The platform allows both individuals and businesses to ‘pin’ and ‘like’ images of interest to them as well as categorize them into groups like tech, fashion etc. For businesses, Pinterest is a great platform to socialize over their brands and engage with customers in a personal and professional way which can help build loyal and reliable relationships. It also allows you to showcase your work online and build an online portfolio filled with personality. Therefore if you are the creative type, then Pinterest is definitely a great way to express both yourself and your brand.
Here are the top benefits you stand to derive by incorporating Pinterest in your business marketing strategy.
The platform provides a reliable source of consumer insights. With just a quick keyword search, you get to know what your audience is sharing and discussing. You can also closely monitor the activities of your competitors by checking out what’s being pinned by them and how your products or services compare.
According to Shareaholic (a third party measurement company), Pinterest has referred more traffic to sites than YouTube, LinkedIn and Google Plus combined! By pinning and re-pining, both you and your visitors are increasing your blog or website’s visibility by sharing the links back to the source. For a growth-minded business, this referral power is simply too much to ignore.
Search Engine Optimization (SEO)
Being a site frequently indexed by search engines, a lot of opportunities toward achieving SEO is provided. To fully harness this power, it is important to incorporate unique and high quality images as well as inserting target keywords in the file names and pin descriptions.
With Pinterest, you get to personalize your brand probably a lot more than any other site. You can use stunning images to communicate what your company is about and promote its best features or assets.
Pinterest allows you to pull highly engaged users, from which a community can be developed and potential customers drawn. Simply by asking questions and sharing more, you can directly engage the users. From there, a complete stranger can be converted to a loyal customer.
Pinterest is now being incorporated by numerous HR departments to recruit top talents since you can easily connect and interact with individuals over shared interests. But that’s not the end of it, as you can also use the great platform to share your unique company culture and lots more.
Pinterest can go long way to impact your business in numerous ways as there are lots of value to be tapped. With the platform, you are limited only by your creativity and imagination!