With several opportunities and benefits offered by LinkedIn, it is quite disheartening to find out so many businesses are still yet to extensively capitalize on this incredible online marketing and promotional tool. As a brand or social media marketer, LinkedIn helps you build your expertise via its content platform, communicate your value to your audience and reach out to potential customers. Furthermore considering the daily opportunities to network, the platform offers a glorious opportunity to expand your business way more than what you would get using the more popular social networks like Twitter and Facebook.
Here are some of the top ways LinkedIn can contribute to your business growth.
Despite the abundance of labor force, recruiting is still a very tricky process. Linkedin solves this problem by placing highly skilled professionals and their resumes just a couple of clicks away. This way, you get to hire the perfect employee to help achieve your much desired business growth.
Increase Brand Awareness
When it comes to building a strong online presence which is synergistic and supports the sales and marketing goals of your business, you simply can not afford to ignore this platform. Both your customers, target audience and future employees are using LinkedIn. Therefore, establishing an online presence opens your business up to a wanting audience eager for content as well as engagement.
On LinkedIn, you get to choose who to connect with. And with thousands of online groups available on the platform, professionals are allowed to connect within their respective niches.
Connect With Individuals Viewing Your Profile
LinkedIn lets you know who’s viewing your profile. This does not only allows you to identify your target audience and their interest, but also creates the opportunity to connect with them and build solid relationships.
Research and Monitor Other Businesses
With several businesses on LinkedIn, you can closely monitor the activities of your competitors and use the information to keep your business a step ahead at all times. Moreover if you are interested in working with a particular business, you can go through its profile and connect with the people working under it and more.
Community members aren’t referred to as followers or friends on LinkedIn, but rather as connections. With 120 million users worldwide and extensive targeting capabilities, there is no limit to the connections you can make. Therefore, the earlier you see LinkedIn as more than just a networking site for recruiters and job hunters, the better.
And just like any other social network, the benefits of establishing and maintaining a strong online presence is highly dependent on the outreach, whether to new suppliers, new recruits or even new customers.