With visual content becoming increasingly popular on Social Media, it also becomes more important for businesses, both big and small, to embrace this shift and connect visually with their followers, fans and customers.
The tremendous effect of the rise of visual content on social platforms is most obvious on Instagram. When it comes to photo as well as short video sharing, Instagram is unarguably one of the best and most used platform worldwide with over 150 million users.
There are a plethora of benefits that Instagram can generate for your business, so lets take a look at the major perks.
Drive In Traffic
Instagram remains one of the best and most powerful source of traffic. Even though you can’t add clickable links to every post but you can opt to place the link on your bio making it easy for your potential customers to detect. And with the higher level of engagement when compared to top social networks like Twitter and Facebook, establishing a strong presence can go a long way to improve your site and brand’s visibility.
With way less competition when compared to Facebook and Twitter, businesses making use of Instagram as part of their marketing strategy are more likely to find it easier to connect with their target audience than other social platforms with more rivalry.
An active Instagram account with several relevant and interesting contents can earn you ridiculously high levels of engagement from your target audience. And that is exactly what is required to turn a complete stranger to a loyal customer.
Completely Free Marketing
With Instagram, you get to showcase your services or products to both your followers and other relevant users for free. To reach out to your target audience, all you need do is to incorporate the appropriate hashtags relevant to your product or service. Thereby, making it relatively easy for potential customers to locate your offerings.
Personality and Trust
One of the key benefits of Instagram is the ability to build trust and create an emotional connection with your audience. Both existing and potential customers like seeing the individuals behind-the-scenes as well as the daily activities of the business in both office and field.
Instagram represents a great platform in which you can share all these information in a casual and an informal way – thereby giving your business a more personal feel and look.
The glorious opportunity provided by Instagram for all businesses to broaden their online reach is simply too good to overlook. If you haven’t created an Instagram account for your business, then you shouldn’t waste another minute contemplating. All you need is time and dedication to tap into the whooping 150 million user base platform!