Most businesses are familiar with Facebook, Twitter and LinkedIn (for good reasons), however when asked about Google Plus it literally makes no sense. Many believe the platform is probably dead, no one uses it or it’s of no use and adds no value to their businesses. If you are one of those, in this text you will find out what you’ve been missing out on and why your business needs a Google Plus account. The platform is still been used by a huge population of people and reaping the plethora of business benefits it provides.
Here are some of the ways in which Google+ can help promote your business.
Strong Online Presence and Reach
With Google+, your business can establish and maintain a strong online presence. Features like Google+ Events are calendar reminders to keep users updated on several important events and future plans. The platform has features such as Google Maps and Local Business Pages to inform the users what your business is all about and where it is located. With these features, businesses find it relatively easy to improve their online presence and reach.
Google Plus Content Get Indexed Immediately
Google+ pages and profiles can go a long way to help your SEO. When you have your account set, you can start by sharing relevant posts on the platform to rank for keyword terms and also to drive traffic to your Google Plus profile and then to your website/blog.
Contrary to your thoughts, Google+ is still very much alive. The platform has more than 135 million users with over half of this population logging in on a daily basis. In addition, up to 500 million have Google+ enabled accounts. This explains why a strong presence on this platform could be all you need for a rapid business growth.
Take Advantage of the YouTube Generation
With Google Plus integration with YouTube, you can reach out to a wider audience simply by using both platforms in conjunction. For example, Google+ users can view your YouTube videos to when they are shared to the platform (Google+).
The distribution, segmentation and analysis feature of Google Plus makes it a powerful marketing tool for any business. However, it is highly advisable to use the platform in conjunction with other social networks in order to maximize your benefits.