With more than a billion users worldwide, the tremendous impact Facebook can have on any business knows no bounds. According to Pew Research Study, about 70% of the users engage daily which makes Facebook an even more attractive platform for all firms and companies. Consequently, it is no surprise a huge amount of businesses around the world have turned to this great platform to promote and increase sales as well as profits for their varying products and services.
Facebook provides a wide array of business benefits, and while some are quite similar to the advantages of having a website/blog, others are unique to the platform. Here are some of the combined benefits of Facebook which can result in an increased sales and greater profits for your business.
Increase Brand Awareness
With today’s highly competitive market, brand building constitutes a great deal to all businesses. By posting interesting contents on your Facebook page, you get to increase your awareness, expand your customer reach, and bring people to your brand. This is one of the biggest and most important benefits of Facebook, and the right application of this marketing strategy can be the huge difference between a small and a relatively big brand.
Identify Your Target Audience
No idea who your target market is? Well, you are not alone! This is a problem that is common with several small startups and very many have found the answer via Facebook. Facebook insights provide you with the necessary information about your target audience. This feature collects important details about those who “like” your page such as location, age, sex and more. With this wealth of information, you can easily incorporate the gender, age range, geographical location and more to determine your target market which is an incredible way to steer your business in the right direction for increased growth and sales.
Inexpensive Marketing Strategy
Facebook exposes your business to a great number of varying users at a relatively low cost. Using other marketing channels with similar exposure will definitely cost thousands of dollars. Therefore, Facebook represent the perfect marketing platform for all businesses – both small and medium businesses with a limited budget as well as larger businesses for trial marketing concepts before proceeding to bigger campaigns.
Improve Customer Support
Many individuals prefer a platform providing an easy access to post-sales questions and answers without a need for an individual approach and Facebook provides just that! As a result you do not only get to improve your customer support, but also takes a huge load is off your chest.
Increase Your Website Traffic
A number of businesses have claimed the greatest benefit they’ve derived from Facebook is the additional traffic it pulled to their business sites. When you include your site link on your Facebook page, there is no limit to the number of clicks you can get in just 24 hours. And once potential customers are on your web page, they are exposed to stronger marketing messages which increases your chances of increasing your sales and profits.
The benefits of Facebook that can lead to business growth may be numerous, however the effectiveness of the platform boils down to the correct implementation of the right marketing strategies. It may seem quite difficult and time-consuming, but once you hit the right spot every other factors fall into place. Hence, paving way for the immense business growth you’ve always desired.