Blogging goes way beyond developing contents, clicking publish and hoping for a miracle. Being a useful marketing strategy that can help boost your business’s online presence, blogging can be used to educate and inform the world while letting them know you have something of value or interest to offer. And even more importantly, you do not have to be a computer wizard to blog!
Here are some of the benefits associated with using blogging as part of your business’s marketing strategy.
Blogging Boosts SEO
If you own a small business, then you should know how important search engine ranking can be for the success of your business. As a result, your content must be relevant both to your audience as well as Google. To get your webpages in the search engine results, they must first be indexed by Google and blogging is a great way to do this. Make use of top keywords relevant to your business, create regular fresh and top quality contents and watch as your page rise higher in the rankings.
Build Relationships With Your Audience
You can develop close relationships with your site visitors in numerous ways. A good approach is by asking your readers a series of question at the end of each post or simply allowing for comments or feedback. Responding to these comments, enables you to create a good rapport with your readers, gain their trust and have a more valuable insight into their actual needs.
Boosts Inbound Traffic
According to researches, businesses which blog over ten (10) times a month often gets five (5) more inbound traffic than those who do not blog at all. When you develop and publish high quality contents relevant to your industry, there will be several other industry websites linking back to your blog. And the more visitors you generate, the more sales.
Position Your Brand As An Industry Leader
By providing expert information in your blog posts, you can successfully build trust, loyalty and command respect within your industry no matter how small your business is. Over time, your blog will become the go to destination for valuable and informative contents. This way you get to rival even the largest companies in your industry.
With minimal effort and expense, there is no limit to what your business can benefit from blogging. You do not only get to create leads and boost your business sales, but also get to use your knowledge and expertise to impact lives! This is a glorious opportunity any small but growth-minded business can not afford to overlook.