What is Social Media Marketing?
Social media marketing involves using social platforms and websites to promote a product or service. While e-marketing and digital marketing still dominate the academic community, social media marketing is becoming increasingly popular for both practitioners and researchers. Most social networking platforms have integrated data analysis tools that enable companies to track the progress, success, and engagement of advertising campaigns.
Why Social Media Marketing?
78% of small businesses use social networks to attract new customers. In addition, 33% of customers recognized social networks to identify new branded products and services. Social media marketing helps in confirming your brand. Social media marketing has the power to increase customer loyalty.
What are the Various Social Networking Platforms?
This is the largest social media network on the Internet, both in terms of the total number of users and name recognition. Founded on February 4, 2004, Facebook has accumulated more than 1.59 billion active monthly users within 12 years, making it automatically one of the best media to connect people from around the world to your business. It is estimated that more than a million small and medium-sized enterprises use their advertising platform for their business.
Instagram is a visual social media platform. The website launched on 6 October 2010 has heard more than 400 million active users. Many people use this to publish information about travel, fashion, food, art and related topics. The platform is also distinguished by its unique filters, as well as features for processing photos and photos. Almost 95% of Instagram users also use Facebook.
You may think limiting your 140-character posts may not advertise your business, but you will be shocked to learn that this social media platform has more than 320 million active monthly users with a 140-character limit to transfer information. Companies can use Twitter to interact with potential customers, answer questions, publish the latest news, and use targeted ads for specific audiences.
YouTube is the largest and most popular social networking site, was founded on February 14, 2005 by three former PayPal employees. Google later bought in November 2006 for 1.65 billion dollars. YouTube has more than one billion visitors per month and is Google’s second-largest search engine.
Released in March 2010, Pinterest is a novice in the social media arena. This platform consists of digital bulletin boards, in which companies can pinpoint their content. Pinterest announced in September 2015 that it has acquired 100 million users. Small companies, whose target group mainly consists of women, should surely invest in Pinterest, as more than half of women visitors.
Founded on December 14, 2002 and released on May 5, 2003, LinkedIn is the most popular social media for professional networks. The website supports 24 languages and has more than 400 million registered users. LinkedIn is ideal for people who want to connect with people in similar industries, networks with local professionals, and with business-related information and statistics.
What can the Seaway Social Media do for me?
We have been of help to businesses in increasing the efficiency of their digital marketing and increase revenue growth. If you are just established out with the Seaway Social Media or a longtime professional, you can count on us so we can help you change the marketing.
We offer marketing management and social networking. We use a personal approach to get to know your business and download a message. We use the power of social networking and search marketing. Social media is a crucial part of a marketing plan for your business. We set up profiles, write comments and pictures, increase contributions, create videos, and find new followers and friends. You will receive a monthly analysis of the results.
Why use Social media instead of conventional advertising?
It’s Cost Effective! If you do not opt for promotions, social media sites are free. Even if you pay to promote your tweets or Facebook updates, the costs are marginal compared to astronomical rates that companies pay advertising agencies to produce TV and print campaigns. For a minimal pay-per-click, you can get the very specific audience on social media with all the influential followers in the industry and even competitors. Marketing departments can duplicate specific measure newspaper ads exclusively via Twitter, if that is where their audience lives. And all you need is a few minutes to make tweets and some good content for the promotion. TV campaigns can each create $ 100,000 for the production of a few weeks and thousands more to get to the right programs. Twitter, Facebook, LinkedIn, YouTube, and other sites for social networking sites are free to connect and can deliver a lot of organic discovery to your target audience. Companies can also encourage all employees to get involved in their social channels and to automate the transfer of company news. All free, on social media. As more individuals adopt social media, departmental budgets are being replaced more than marketing by employment advertising budgets to attract people who are focused on launching effective social campaigns.
Becomes Viral! It is possible that a blog or post becomes viral. It is much easier to share videos on Facebook than to share the TV ad. TV ads go viral when you share in social media. This oral propaganda advertising gives your company worldwide and a huge amount of exposure in a short time. Anyone who reads the Tweet or Facebook post can spread this information to hundreds or thousands of people in their personal network. Marketing campaigns are now being created with regard to virality. Viral campaigns can duplicate the efforts of Superbowl ads. For a fraction of the cost.